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Rolling your own cigarettes has grown significantly more popular over the past two decades

Aside from the potential to get people to quit smoking or prevent them from starting the labels also could have a huge marketing effect on cigarette makers by making their brand names less important, said Deborah Mitchell, executive director of the Center for Brand and Product Management at the University of Wisconsin

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As consumer preferences evolve and emerging economies gain purchasing power, the clove cigarettes industry is expected to maintain its relevance within the global tobacco landscape for years to come