740 Turbo Wagon With Lamborghini 'Basic Idea' Cervo This is an unusual but

This is an unusual but entirely correct configuration that is only acceptable in a small serial range

the staid Swiss watch manufacturers threw caution to the wind and experimented with new case shapes and dial colors like never before

This Top Time Reference 810 is as eye-catching as anything made by Rolex or Heuer

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740 Turbo Wagon With Lamborghini 'Basic Idea' Cervo This is an unusual but"The Basic Idea" A Volvo 740 is not a Lamborghini Countach. Collectors know it, and Volvo itself knows it. Which is why this 1989 ad for the Volvo 740 is so brilliant. Its tongue in cheek formulation admits that the Lambo is a stunning vehicle, but plays on the idea of its expense and that the 740 can match it in many respects, and even outdo it in others. (Including with respect to price.) If the 740 came out today, ad agencies would no doubt play it